The Cult of the Luxury Brand: Inside Asia’s Love Affair With Luxury (Hardcover)
By
Review
“Fascinating. Full of insight and vital source material for anyone interested in understanding modern Asians.” — Miles Young, Chairman of Ogilvy & Mather Asia Pacific”Painstakingly researched and easy to read, an amazing look inside the luxury brand trade.” — Ambar Brachmachary, President of JWT JapanAsia has fallen madly, deeply, hopelessly in love, and the objects of its affection are Louis Vuitton bags, Ferragamo shoes and Burberry trench coats. What spurred this reg (more…)
7 Comments
July 16th, 2009 at 11:39 pm
4.0 out of 5 stars
useful guide to understanding Asian market
The authors have done their research on the many different countries of eastern asia and their individual cultures.
July 17th, 2009 at 3:42 am
5.0 out of 5 stars
Join the Cult!
More than half of the business of global luxury brands now comes from Asia. This book uncovers the how and why.
July 17th, 2009 at 6:17 am
5.0 out of 5 stars
Asia’s love affair with deluxe brands
Asia has fallen madly, deeply, hopelessly in love, and the objects of its affection are Louis Vuitton bags, Ferragamo shoes and Burberry trench coats with their instantly…
July 17th, 2009 at 6:21 am
4.0 out of 5 stars
It’s not about the product
This is a great book that allows you to learn much about the Asian Culture while you learn much about the different luxury brands and their marketing approach.
July 17th, 2009 at 1:10 pm
4.0 out of 5 stars
Good insight on Asian market
If you are thinking about investing a business in Asia, this is one of the books you must read. You’ll learn a lot about what Asian people in different countries think and behave…
July 17th, 2009 at 5:40 pm
1.0 out of 5 stars
Estimate for delivery – approximately 2 months from order date.
My disappointment is that I commanded and paid for the order, with duplicate sets of books going to my partner and to me.
July 18th, 2009 at 1:20 am
5.0 out of 5 stars
Essential reading for anyone involved or interested in the luxury-fashion business, & not just in Asia!
Superbly written in an easy-to-read style, backed up by useful facts & figures, the authors capture in admirable detail the growth-engine of the global luxury-goods industry that…